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The Wellness Industry Looks to Loyalty Rewards for Improved Growth Strategies
The wellness industry is growing overall, and more people are looking to incorporate some form of fitness, mindfulness and health strategies into their lives than ever before, which is great news for everyone. But, there are a number of challenges and changes in the industry that providers need to be ready to confront now and in the future as wellness continues to evolve.
Consumers: Many consumers today are looking for holistic, multi-provider strategies that may consist of 1 or more clubs, apps, at home products, wearables and other health services. Trends are evolving and igniting overnight as new technologies and innovations are rapidly being introduced. Budgets for wellness will continue to be stretched as options continue to grow.
Costs: Stiff competition and demand for ad / marketing space with socials, agencies, influencers and other platforms are driving costs up while driving conversions and returns down. Oversaturation is causing providers to seek new, alternative innovative marketing strategies.
Revenue / Recurring Members: Many current member acquisition solutions can lead to stagnating or declining retention rates and net revenue growth as steep discounts to core services and high rev share erode returns, devalue your brand and encourage consumers to jump from one service to another.
If you can or can't relate to any of this right now, we invite you to check out Achiaro.com, an alternative tool for your wellness business to grow revenues & retention without risk to your core business.
How does it work?
Your wellness business probably spends tons of time, money and other resources on acquiring new members and promoting your core memberships. You don't want to mess with that, and we hear you! That's why Achiaro does not interfere with your primary services that best support your business but instead, adds new revenue streams from an untapped market and helps better retain all of your members, current and new.
How? Gyms, Studios Wellness apps, Wearables, Digital Products and other fitness, health and wellness services use Achiaro to create customized memberships with unique terms and pricing that can be offered to members of other wellness providers (and not members of your brand). These memberships incentivize people to add your services to their existing strategy with special terms and pricing that you set.
Targeting tools allow providers to define exactly who can have access to these memberships based on how much they are already spending elsewhere. We're encouraging consumers to spend MORE on their wellness and incentivizing them to create holistic solutions with these amazing loyalty options! Everyone wins!
In addition, you'll become the seller of ALL of your members additional wellness services (which you get paid for) the "hub" of your members entire wellness strategy and the owner of unparalleled data analytics and insights.
Worried about negative effects like those you may have (or are) experiencing from other services? Don't be! Our technology ensures that we never incentivize anyone to reduce or cancel your current membership (in fact, we do the exact opposite), your loyalty memberships appear only to an audience that makes sense (based on how much they already spend elsewhere) and you can pause or change the terms of any membership on Achiaro at anytime to coincide with your own campaigns, pricing strategies and business needs.
Members that make additional purchases through Achiaro stay with you longer because A) They have no need to leave! You can now offer additional services and locations beyond your current offer at rates not available anywhere else and B) Any special terms offered through your loyalty page expire if they cancel your membership. Why lose those rewards?
We built Achiaro to improve upon what we saw as an inefficient, high cost, low return membership acquisition and retention process and its our mission to provide the industry with the tools they need to thrive without risk at no cost.
In addition to more members & revenue, here's just a few things you get when you join for free...
Click through to take a deeper dive
- Better Retention: Become the "hub" of your members wellness strategy.
- Increased ROAS: Increase ROAS with our no cost to join, lowest performance based rates anywhere.
- Enhanced Marketing: Reach millions of wellness enthusiasts, target them by what they do and spend, and convert them with personalized offers.
- Game Changing Data: Get mind bending insights on member interests, where they are coming from and how you stack up to the market.
- Alternative Marketing: Diversify your marketing strategy and become less reliant on costly, underperforming platforms and strategies.
- Passive Revenue: Generate additional, recurring revenue from the platform outside of your loyalty sales.
- Brand Protection: Never cannibalize your income or members, undersell your services or miss out on a chance to maximize revenues.
- Collaboration + Loyalty: Provide holistic, goal oriented, routine based, healthy wellness for members AND deliver more revenue and better retention to the industry and Achiaro partners.