We all know that reach, targeting, and conversions are key to any good growth strategy. You can have amazing reach, but if the targeting is off, conversions will suffer. If your reach is low, but your audience and messaging is targeted, you'd probably be better served. Ideally we look to establish a huge audience consisting of highly targeted consumers and offer them the perfect solutions for their specific situation, right?
That's exactly what the Achiaro Loyalty Program does for the wellness industry. Our partners (Gyms, Studios & Wellness apps, products & services) create exclusive membership terms and pricing to offer to specific audiences that our technology seamlessly and dynamically serves up.
What does this mean for reach?
Our reach is as high as the partners we serve, so you'll be getting your brand in front of millions of potential consumers today and millions more in your locations you serve and beyond as we continue to grow. As we grow, you grow.
What about targeting?
Because our Loyalty Program is built to offer tailored memberships only to active wellness enthusiasts elsewhere, our audience is as targeted as you can possibly get. Our technology matches the right membership to the right consumer every time, maximizing your value from every new membership.
How do we do this for you? Simple. Define your membership pricing and terms, specify the audience you want to offer them to by how much they are already spending elsewhere and let our platform dynamically serve up the best options every time. We know our audience, we know who your looking to attract… the rest is easy.
Conversion success
If you're managing to reach the right people, then you need to make sure your offering them the right solutions. Here are some questions to consider when determining if a strategy will convert well:
- Trustworthiness of the sender: Consumers don't trust people that they don't know and typically ignore outreach that is overbearing or constantly promoting tons of offers from different brands. Who is delivering your marketing outreach?
- Discounts and Trials: Are you leading with discounts to everyone, or special offers geared to their lifestyle? Special offers and free trials work, but offering them to everyone jeopardizes the retention of current members and de-values your brand in the eyes of everyone that receives them. Are you blanket offering your discounts or strategically targeting the right people with the right offers?
- Persuading a switch? Are you trying to get someone to make a "switch" from something they do and love or are you offering them an incentive to use your services as well? If you're trying to pull someone away from something they love, you'll probably be met with immediate resistance. If you're acknowledging their commitment to a current routine and offering them a way to supplement it with a special offer, you'll form a much stronger connection.
- Personalization: How well does your message resonate with the person receiving the message? Are you offering them the right deal? Are you hitting the mark for their lifestyle?
It all boils down to sending the right offer and message to the right consumer from a trusted and reliable source...
So, the magic ingredient is… customization. Truth is, the better you're able to correlate an offer to a specific consumer, the better your chances of converting. That's what we do for you, at scale. We provide the perfect options to incentivize wellness enthusiasts to utilize your services as often as possible.
What else do we do for your wellness brand?
- Recurring Revenue and Memberships: Acquire new dedicated members and generate predictable recurring revenue.
- Better Retention: Become the "hub" of your members wellness strategy.
- Passive Revenue: Generate additional, recurring revenue from the platform outside of your loyalty sales.
- Game Changing Data: Get mind bending insights on member interests, where they are coming from and how you stack up to the market.
- Increased ROAS: Increase ROAS with our no cost to join, lowest performance based rates anywhere.
- Brand Protection: Never cannibalize your income or members, undersell your services or miss out on a chance to maximize revenues.
- Alternative Marketing: Diversify your marketing strategy and become less reliant on costly, underperforming platforms and strategies.
- Collaboration + Loyalty: Provide holistic, goal oriented, routine based, healthy wellness for members AND deliver more revenue and better retention to the industry and Achiaro partners.
Interested? Schedule a demo